With an Inspiration and motive to bring change in the quality of life of Craftsmen & Weavers Adele blends skills, fashion, and technology to manufacture, design, and produce high-quality apparel and accessories. Adele is associated with skilled Craftsmen and Weavers and helps them to design the latest trends. Our artisans and people are our strength and for their incredible effort to produce high-quality apparel and accessories today, Adele is the proud owner of brands GENWAYNE and PinkLoom. Our reputation is for Service, Product Quality, and Value.


Global Trends

Volatility & Uncertainty
Global Integration & Competitions
Growth Shift from West to East
Disruptive Technologies

Consumer Shifts

Seamless Journey of Omnichannel
Expecting Zero Friction
Sharing Peer to Peer information, reviews and opinions
Expecting it All – Quality , Convenience , Value , Newness & Price

Fashion System

Digitalization across the value chain with refined cost structure
Design to shelf
Brands moving to B2C
New Innovative Business Model
Brick & Mortar traffic in Decline – Reinventing Store


From material selection to finished product everything pass through experts’ supervision and high end quality control checks. Our
expert Category Team works closely with the designers to bring eye catching designs under all the different brands of Adele. Our skilled
fabricators, craftsmen and weavers works closely with the respective teams to give the best possible outputs. With the best in-house
quality control checking team we do proper quality checking of each and every product before it goes to the market. Getting the
products ready within the TAT. In-bounding the products to the warehouse. Passing the QC, Assigning UPC and Product distribution is
done under the strict supervision of experts in the field of Supply Chain Management and Operations.

Adele Studio is the place where the masters in the field of creative works together to give a nice soft catalog of every new designs.
Photo shooting, Editing and Cataloging are done in Adele Studio under the supervision of our experts in the field of photography and

Our expert marketers design a customer-driven marketing strategy with the goal of getting, keeping, and growing target customers. We
construct a marketing program that actually delivers superior value. We focus on each and every item on all the markets to create
visibility of every product in all our product verticals. Our inhouse Marketing Team are specialized in promoting the Products and Brands
through 360 degree marketing strategy both ATL and BTL. Our strong hold on digital medium platform, digital strategy, inhouse
development team of experts today has helped Adele to gain popularity at a very short period of time and featuring amongst the best
sellers across all Ecommerce platforms in India and abroad.

The expert team in Operations, Warehouse and Production management is the key to meet the demand and supply. We use the best
possible techniques of recent time to have optimum output with limited manpower. System driven processes, Effective time utilization
in operations helps us to attain a decent score in the overall operating efficiency within the Company.