To take Values ,Tradition and Heritage of Indian Arts and Crafts to International level. To provide high standards of Products and Services to all the customers acrosss Globe. To promote and uplift Indian Handlooms.
To transform the Quality of life of Craftsmen , Weavers and Community of India engaged in Arts and Crafts by integrating their Skills with Emerging Fashion and New & Advanced Technology .
To build Iconic Lifestyle and Fashion Brands for all spectrum of society by producing Trendy Designs , High Quality Products and giving Superb Brand &
Service Experience .